“Gossip Lady” (the unique) adopted 5 (give or take) WASP-y, extremely rich Manhattan youngsters as they did regular teenage issues like begin an affair with a married Duchess or purchase a burlesque membership. Following the present’s success, “wealthy woman” magnificence traits exploded on the runway: shiny, wholesome hair with free waves and dimensional (however nonetheless, at all times, pure) shade, pores and skin clear and even because of dear remedies. The “wealthy woman” in query was most frequently white, skinny, and conventional. In different phrases, whereas the present was successful, the wonder traits that adopted it had been boring and sort of racist. After I confessed to my roommate that I don’t even actually keep in mind make-up within the first iteration, she nodded, saying “I really feel like the one course was to make them look fairly.” However now there’s a “Gossip Lady” reboot, and the characters are shimmered and glossed by the identical MUA who labored on the unique collection, Amy Tagliolini.

“Within the unique, Serena and Blair had been very sturdy characters, and I believe there was one thing good of their steadfastness all through,” Tagliolini explains. Within the reboot, the characters’ archetypes are much less simply outlined: the edgy well-liked woman can also be very nice, the “Prince of New York” is a do-gooder from Brooklyn, the whispering philanderer is bi, and emotional. That Tagliolini chalks as much as the truth that the brand new era exists on social media, whereas the unique frightened in regards to the world inside their bubble and nowhere else. “Loads of these characters are nonetheless figuring themselves out, being influenced by social media whereas on the similar time hoping that followers are going to concentrate.” They’re not attempting to please their Higher East Facet mother and father at charity galas—they really couldn’t give an Ivy League acceptance letter about what their mother and father assume, as a result of their mother and father are largely neglectful (that hasn’t modified from the unique) and the web is a a lot better viewers.

So, what does “wealthy woman magnificence” appear to be in 2021? For Tagliolini, the reply is straightforward: cash should buy costly facials and dear haircuts, however it may well additionally purchase freedom. “There are fewer guidelines and probably not a necessity for approval,” she tells me. “There’s a lot make-up now, however on the similar time, traits vary from so minimalistic to so excessive, and by some means it’s all OK.” For those who’re not frightened about touchdown a job in company America, you’ll be able to shave your head, or dye it pink, or get an earring, or shave off half your brows. For those who can afford the instruments to alter your look, you’ll be able to look completely different extra typically. Sort of like rappers committing to grills as soon as they’ve made it, then unbranded tees and joggers as soon as they’ve actually made it, it’s only a new twist on the identical music and dance. However that’s what a reboot’s about in spite of everything.

—Ali Oshinsky

Picture by way of HBO

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