Earlier than the hundreds of thousands of Instagram followers and the Queer Eye empire, Jonathan Van Ness‘s entrée into hairstyling wasn’t precisely a fairytale. “I did not really feel assured about the best way I appeared, and I feel that is as a result of there was such a strict thought of what a person was purported to seem like. I don’t need individuals to really feel unhealthy about themselves ever once more and that is a lot of what strikes me about doing hair,” says Van Ness. “You needn’t do something along with your hair since you’re a sure gender, a sure age, a sure this, a sure that. I would like everybody to really feel entitled to their model of magnificence.”
It has led Van Ness to a type of profession moments that the majority hairstylists can solely dream about: launching an eponymous, intensive line of hair care. JVN is organized into 4 collections: Nurture (moisturizing), Undamage (strengthening), Embody (volumizing), and Full (remedy and styling). The merchandise’ costs vary from $18 to $28, and every assortment has its personal refined scent that is “not gendered,” says Van Ness. “I needed them to be not notably female or masculine, and never attempting too onerous for only a stress-free expertise.”
Each product is silicone-free, and the star ingredient of the road — which you will see in each components — is hemisqualane from sugar cane. “It provides shine and has a smoothing impact,” says beauty chemist Ginger King. “It’s fashionable [in hair care] — and likewise in skincare — as a result of individuals are pursuing clear [ingredients]. The hemisqualane [in the JVN line] has the Ecocert pure certification.”
There are 10 merchandise in all, with a typical objective: “I at all times seen that children simply have that completely satisfied, bouncy hair, and I would like you to get to [that],” says Van Ness. The Nurture assortment (infused with hydrating elements like camellia seed oil and with a lemon, blackcurrant, white orchid, and vanilla perfume) contains Nurture Hydrating Shampoo, Nurture Hydrating Conditioner, and Nurture Deep Moisture Masks.
Undamage (with hair-coddling elements equivalent to ceramides and jojoba esters and a bergamot, summer time fruit, and cashmere musk scent) contains Undamage Strengthening Shampoo and Undamage Strengthening Conditioner. Embody (with volumizing elements like biotin and with a sandalwood, amber, and cassis perfume) contains Embody Each day Volumizing Shampoo and Embody Each day Volumizing Conditioner.