Trend Truthful was a staple at malls for generations, however this new iteration of the model is considering the character of make-up buying these days. First off, the model mentions a renewed deal with creating merchandise with higher formulations, in addition to the addition of skin-loving substances like hyaluronic acid, peptides, and moisturizing sunflower seed oil. 

Because the founders point out, the merchandise have been formulated to handle pores and skin points that usually have an effect on Black girls. For instance, its new primer consists of, because the model verbiage notes, “skin-brightening actives” (which the model confirmed is vitamin C) to fight considerations reminiscent of hyperpigmentation.

Trend Truthful Pores and skin Priming Serum

There’s additionally the truth that division retailer make-up counters haven’t got the caché they did previously. As of late, individuals are flocking to retailers like Sephora, the place the brand new Trend Truthful shall be accessible at the beginning of the month. Getting into this specific house, the hope is, will assist the model develop into extra accessible to fashionable make-up wearers who’re buying in shops and on-line — and placing all their findings on the web for the world to see. 

Plus, based on the model, it created a listing of “do-not-use” substances for this line as a way to adjust to the retailer’s clear magnificence requirements. The model declined to reveal which substances have been discontinued. (For those who want to examine Attract’s clear magnificence requirements, you are able to do so right here.)

Illustration by Clara Hendler

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